Marketing Analytics Whitepapers

Daten sind das neue Wasser: Warum es so wichtig ist, in Daten- und Analysepipelines zu investieren

Immer mehr Unternehmen betrachten Daten nicht nur als wertvolle Ressource, sondern als entscheidendes Mittel, um Ihr Überleben zu sichern. Im IDC-Bericht...

A/B Testing 1mal1: Wie Sie Ihr Unternehmen mit A/B Testing nach ganz vorne bringen

Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige Tools, die das A/B Testing radikal vereinfachen,...

10 façons d'apporter une nouvelle dimension à vos visualisations de données

Le monde de la visualisation des données connaît un essor inouï. Des diagrammes d'arc aux graphiques à puces, en passant par...

Agiler durch digitale Transformation: So profitieren wachsende Unternehmen von der Digitalisierung

Produktivität steigern und Kosten senken: 3 Strategien für einen digitalen Workflow in wachsenden Unternehmen. Neue Technologien sind ein...

Ten predictions for the next decade of analytics

AI and other analytics technologies are driving incredible innovations and advancements that are making it possible to do things with data that business...

Published: Jan 09, 2023

Execute highly personalised campaigns that deepen customer relationships

With FSI organisations seeing greater digital interactions with their customers across a variety of platforms, it’s more important than ever for...

2021 Global Customer Engagement Review

We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like,...

Published: Nov 18, 2022

Time to Consolidate, Not Complicate

Why businesses are consolidating use of a single support solution for both customers and employees. The day-to-day experiences of customer care...

Published: Mar 20, 2023

10 Reasons to Consider Marketing Automation

More agile, more efficient, more effective marketing. Being a successful marketer means always being ready for the unexpected, but that goes beyond...

Der Ultimative Leitfaden Für Lead Scoring

Warum sollte ich den ultimativen Leitfaden für Lead Scoring lesen? Durch Lead Scoring erhalten Vertriebs-Teams qualifiziertere Leads, sodass...

CRM and the Sales Team A Jargon-Free Guide to How CRM Can Develop excellence in selling

Customer Relationship Management had been a factor in sales teams for a considerable time now. Often it is introduced as contact management or salesforce...

Get up, Running and Operating With In-House Solution Experts

Creating amazing customer experiences is critical to the success of your business. But implementing the technology and developing the processes...

Published: Feb 04, 2022

Selling is Harder Than Ever. That’s a Good Thing

Selling in a post-pandemic environment is far from impossible—but it is harder. Sales and marketing teams are facing lower budgets, burnt out buyers,...

learning and talent development

The CIPD has been tracking learning and talent development (L&TD) practice since 1998. Now in its fourteenth year, our survey continues to take the...

Marketing Analytics

Daten sind das neue Wasser: Warum es so wichtig ist, in Daten- und Analysepipelines zu investieren

A/B Testing 1mal1: Wie Sie Ihr Unternehmen mit A/B Testing nach ganz vorne bringen

10 façons d'apporter une nouvelle dimension à vos visualisations de données

Agiler durch digitale Transformation: So profitieren wachsende Unternehmen von der Digitalisierung

Ten predictions for the next decade of analytics

Execute highly personalised campaigns that deepen customer relationships

2021 Global Customer Engagement Review

Time to Consolidate, Not Complicate

10 Reasons to Consider Marketing Automation

Der Ultimative Leitfaden Für Lead Scoring

CRM and the Sales Team A Jargon-Free Guide to How CRM Can Develop excellence in selling

Get up, Running and Operating With In-House Solution Experts

Selling is Harder Than Ever. That’s a Good Thing

learning and talent development

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