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Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with the Cannes Lions Festival and the Association of National Advertisers.
When McKinsey surveyed over 200 chief marketing officers (CMOs) and senior marketing executives as part of...
Published: May 30, 2022
Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with the Cannes Lions Festival and the Association of National Advertisers.
When McKinsey surveyed over 200 chief marketing officers (CMOs) and senior marketing executives as part...
Published: May 30, 2022
The upheavals of 2020 created an opportunity for customer service teams to rethink service delivery and how best to support the people who do such important work.
To understand what the future might look like, we talked with business and customer service leaders across industries and countries about what comes next....
Published: Jun 15, 2022
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict a customer’s needs and wants and improve the customer experience. More than that, advanced AI systems allow a brand to better understand their customers and understand how to better communicate with them.
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Published: May 30, 2022
The advertising industry is changing. Privacy is a growing topic, with the phasing out of third-party cookies, as well as the majority of global iOS users opting out of app tracking. This year will be defined by brands adjusting their advertising strategies in order to prioritize winning with great organic content. Simultaneously,...
Published: Jun 09, 2022
Business and technology leaders at companies large and small, across multiple industries, have identified customer satisfaction as a top business priority. In the contact center, they’re significantly more focused on ensuring customer satisfaction than they are about achieving agent productivity. In order to achieve...
Published: Jun 30, 2022
This IDG eBook explores how organizations can build a successful and sustainable data approach to capitalize on data-driven decision making and outcomes.
Published: May 09, 2022
Delivering a great customer experience is essential in
any business. It drives loyalty, customer retention and,
by extension, revenues and profits.
Done well, it can be a company’s point of difference,
providing a competitive edge.
Read now to discover why technology hasn’t solved customer service...
Published: Jun 01, 2022
This eBook covers the benefits of becoming data-driven and the three stages that will get you there. Organizations that are data-driven are reinventing themselves and leading transformation in their specific industries. For organizations to reinvent themselves, they need to be able to quickly get to the truth,...
Published: May 09, 2022
How sales and marketing can target better together, using insights to identify and convert high-potential accounts
Are you looking to drive sales performance and guide strategy across revenue teams? Then you might be considering an investment in insights-driven targeting .
Businesses committed to an insights-first...
Published: May 04, 2022
MECCA Brands is Australasia’s leading beauty retailer and uses its digital and physical presence to curate the best in global beauty combined with a high-touch customer experience. The company takes a similarly curated approach to its TikTok strategy, sharing aesthetic and satisfying video content, in collaboration...
Published: Jun 09, 2022
Delivering an inspirational online shopping experience is key to convert and retain customers. Having the tech stack that allows to build those experiences is the key.
In this guide, you’ll get insights on:
How to leverage Search as your first step to a headless architecture, within your existing environments...
Published: Jun 01, 2022
Apple’s newest version of its iPhone operating system requires users to opt in to allowing apps to track their activity across the web, while new functions in Safari and Mail prevent brands from tracking pixels or IP addresses. Google’s Chrome browser likewise won’t support third-party cookies much longer,...
Published: May 30, 2022
A growing company needs to continually invest in its working capital to fund its growth. As such, it makes sense to be as capital efficient as possible by maximising the return from the money invested in working capital. That means keeping the amount of cash tied up in it as low as possible while maximising sales growth...
Published: Jun 06, 2022
Is modern headless commerce right for you? Of course, modern headless commerce isn’t right for every business. You need to have either a skilled IT team or the resources to hire a systems integration partner. And your organization must have a clear idea of what your unique, branded experience will look and feel...
Published: Jun 01, 2022
This MIT Sloan Management Review Executive Guide covers why culture is the greatest barrier to success, how actioned analytics drive new customer value, and how your organization can build analytics agility to accelerate business impact.
Published: May 09, 2022
