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Each day, an average consumer receives from at least twenty to two hundred emails, fluttering in their inbox asking for the user’s attention. Hence, our generation has become accustomed to the overflowing inbox. You might have as well, opened a mail, looked to the screen, and unsubscribed it without actually reading...
Published: Jan 04, 2022
The future of mobile measurement on iOS is a single view that brings back KPIs, cohorts, and ROAS analysis. Marketers want a single source of truth for iOS like they once had, and I think we’ll be able to provide it.
Of course, there’s mileage to travel before we get there.
While we can’t predict...
Published: Dec 22, 2021
The position of CRO is fairly new to most organizations, and many of them are still hashing out the role’s nuances.
That said, a few outstanding CROs have demonstrated an ability to drive revenue growth while aligning the sales, marketing and customer success functions. Ever wondered how those folks succeed?...
Published: Dec 22, 2021
Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. However,...
Published: Dec 14, 2021
For most marketing teams, the lifecycle of their services — from planning and launching campaigns to measuring and reporting on performance — is handled through several different online tools, most of which do not communicate with one another seamlessly.
But the more fragmented your marketing operations,...
Published: Dec 15, 2021
Marketing campaigns essentially aim to change the way their audience feels about their product, but sometimes, that means controlling the narrative, altering/shifting perception, and changing how their audiences see the world.
Read now to find out about marketing campaign examples.
Published: Dec 23, 2021
Before a good Facebook ad campaign comes to life, one must find the right ad ingredients. An ideal path? A/B testing Facebook ads.
Whether you’re a marketer, scientist, chef, or any other professional, I know you’re no stranger to testing your outputs before you officially launch them.
In the...
Published: Dec 22, 2021
Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms. This whitepaper explores key trends impacting email marketing, alongside what makes it unique and powerful. It also explores how you can make the most of data whilst building...
Published: Dec 14, 2021
Whilst Loqate love explaining the features, benefits and applications of Loqate’s extensive product portfolio, nothing beats the stories and real-life successes that Loqate’s customers have experienced.
Loqate put together a collection of snippets from their host of case studies to show how their...
Published: Dec 20, 2021
You want to empower your audience to crush their business goals by giving them an excellent online training course.
But how do you create a course that creates value and holds everyone’s attention for an extended period of time?
Read now to find out more.
Published: Dec 23, 2021
Today’s consumers expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device. Achieving connected and truly data-driven customer engagement takes planning—and a best-in-class marketing technology ecosystem (also known as a “stack”). But before...
Published: Dec 14, 2021
Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms. This whitepaper explores key trends impacting email marketing, alongside what makes it unique and powerful. It also explores how you can make the most of data whilst building...
Published: Dec 14, 2021
From strolling scientists wandering the mountains of Switzerland to a global tech consortium. Getting stuff to connect, be it physically, mechanically, or digitally can have profound effects.
Here’s a list of the first 5 connectors that started connecting things better and easier than before, and thus helped...
Published: Jan 07, 2022
LEGO - a company built on colourful bricks that open the door to exploration and creativity. Watch this webinar to discover one of LEGO's fundamental bricks to commercial success - data quality. Find out more about the foundations of quality data and how you, too, can become a data legend.
Hear...
Published: Dec 20, 2021
You know how vital your subscribers are to your business, but how often do you show that appreciation to your subscribers themselves? Mobile apps are a great and common way to build brand loyalty and affinity, and can work really well alongside a rewards program. However, for brands that are not ready to double down on...
Published: Jan 05, 2022
Lots has been written and said about the post pandemic social phenomena: The Great Resignation. On average, 4 million people quit their jobs every month in 2021.
After the COVID trauma we collectively experienced, our mindset toward our work/life has significantly changed.
Read now to discover more....
Published: Dec 22, 2021
