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Latest resources from Persado
How Michaels Transformed Its Personalization Strategy: Unlocking Greater Loyalty & Engagement
Michaels has always understood the value of personalization. But as the craft retailer’s reach has expanded in both the digital and brick-and-mortar...
Winning with Words in Financial Services: How CMOs can use AI to develop high performance, data-driven marketing creative that grows the business
Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with...
Winning with Words in Retail: How CMOs can use AI to develop high performance, data-driven marketing creative that grows the business
Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with...
CMO’s Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict a customer’s needs and wants and...
Forget Cookies: Drive powerful personalization by activating first-party data
Apple’s newest version of its iPhone operating system requires users to opt in to allowing apps to track their activity across the web,...
