More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to their business in five years. As brands continue to look for ways to stand out among competitors, more and more are turning to AI. But they need some guidance around where to start and how to be successful.
One of the most exciting areas in which AI has already made a strong impact is content management. From personalised content and asset tagging to content production and A/B testing, here are some of the biggest opportunities for IT teams when it comes to AI and content management.