Mastering Retention: Product Analytics Playbook

Published by Amplitude

Care about growth? Then you should care about user retention. Without retention, your product is a leaky bucket; you can pour in as many dollars as you like into marketing, advertising, and other means of user acquisition, and still wind up with no long-term users — which means no sustainable growth and no means to generate revenue. To date, there is no broadly applicable framework for improving user retention at various stages of the user lifecycle. Until now.

With this playbook, you will learn:

  • How to gauge your business's true growth.
  • The importance of analysing retention along different stages of a user's lifecycle.
  • How to identify user behaviours and actions correlated with user retention.
  • How to activate newly acquired users into be¬coming regular current users.
  • How to turn current users into more engaged power users.
  • How you can bring back users who have become dormant.

Download now for the proven methods for turning user behaviour insights into retention strategies. 

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Related Categories Targeting, B2B, Technology, Segmentation