2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitisation of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers shifted resources from large scale physical events into digital experiences and then readied themselves to have continuous and predictable methodologies to continue to build, drive and deliver digital experiences across the buyer’s journey for the rest of the year.
This report will look at annual and quarterly trends we saw in 2020. We will discuss the overall digital experiences landscape, which includes:
On-demand digital experiences
Personalized digital experiences
We will also dive specifically into those types of digital experiences.