Product Analytics for Dummies

Published by Amplitude

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers. 

This book explains how product analytics shapes some of the most successful products from brands like IBM, HubSpot, NBC, NerdWallet, and more. Download now to find out what is needed to effectively employ product analytics in your organization from a technical, practical, and organizational perspective.

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What challenges does your business experience with data analytics?

See and understand customer behaviour

Make faster, smarter decisions

Predict business outcomes

Optimize products and campaigns

Increase retention

Run impactful experiments

Delight users with individualized experiences

Increase monetization and lifetime value

Grow customer engagement

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