flow-image
Adobe

2021 Technology Trends IT in Focus

This resource is published by Adobe

pattern

In a world where commercial success is increasingly defined by the quality of the customer experience (CX), the IT function plays a crucial role in making sure organisations deliver against the needs and expectations of their customers.

This Econsultancy/Adobe report focuses on how IT professionals responded to the 2021 Digital Trends survey, compares their answers with their peers from other business functions, and also looks at the differences between top-performing companies and the mainstream.

The research highlights how close cooperation between IT and other functions, such as marketing, is crucial for success, but needs to be supported by technology that fosters  collaboration and facilitates efficient workflows and the sharing of customer data.

pattern

Related categories
Marketing Technology, Customer Data, Marketing Insights, B2B, Collaboration, Technology, Marketing Technology, Marketing Automation, Marketing Automation

 

box-icon-download
Download Now

Required fields*

Please agree to the conditions

By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@headleymedia.com.