A Marketer’s Guide to Customer Experience

Published by Informatica

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage – it's expected. But many marketers struggle to make the leap to sophisticated, scalable, and effective strategy that reaches specifically targeted customers.

"A Marketer’s Guide to Customer Experience" explains why modern technology and modern data are key to mastering today's customer experience. You will learn about:

  • The four CX challenges marketers face
  • The Customer Experience Hierarchy and why customer satisfaction stops short of loyalty
  • How to optimize for both customer centricity and customer interaction
  • How everything marketing does either generates or is driven by data

This guide will help you start achieving the deep insights that lead to incomparable individualised customer experiences that keep customers focused on you and your brand.

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Related Categories Strategic Marketing, Marketing Technology, B2B, Marketing Innovation, Collaboration, Adaptation, Technology, Marketing Technology, Modern Marketing, Segmentation, Strategic Marketing, Responsive Design, Measurement, Content Marketing, Multi-channel Marketing, Online Marketing, Web Conversion