The Road to Successful In-store Fulfilment

Published by IBM

Customer expectations for the combined brand experience are higher than ever.

This puts more pressure on retailers to merge their physical and digital processes. Despite omnichannel retailers’ efforts to achieve this goal, results continue to fall short — especially when it comes to delivering merchandise.

For brands to keep up with the agility of their online competitors, traditional retailers need to make a host of changes to efficiently and cost-effectively get merchandise into shoppers’ hands — all while delivering a consistent, positive customer experience.

For many, this includes changing the role of the physical store.

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