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Genesys

Redesigning the Customer Experience Around the Internet of Things

This resource is published by Genesys

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Frost & Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives across Europe to understand how enterprises approached CX and whether they believed the Internet of Things (IoT) had or would have an impact on their business.

Interestingly, over 60% of respondents agree that IoT will bring direct value to the customer experience, citing increased revenue and brand equity as the top 2 benefits. Yet, over 50% admit finding it difficult to translate the IoT concept into a clear CX value proposition.

Download this Whitepaper to learn about the key findings from the study including:

  • Rethinking the Customer Experience the IoT Way
  • The Strategic Value of the Omnichannel Customer Experience
  • How to turn the IoT concept into reality
  • And Much More!

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Related categories
Marketing Analytics, Market Research, Marketing Data, Marketing Campaigns, Cross Channel, Customer Data, Market Research, Marketing Insights, Marketing Metrics, Peer Influence, Marketing Strategy, Customer Analytics, Customer Relationship, Consumer Analytics, Data Mining, Digital Marketing, Online Marketing, Data-Driven Marketing, Targeting, Display Advertising

 

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