Today’s digital fluent customers have high expectations and are the least loyal of all groups. Great CX is the key to retaining digital-fluent customers who leave the moment their expectations aren’t met. Our concise guide to omnichannel will allow you to evaluate whether your system drives the seamless omnichannel...
Published: Sep 27, 2021
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact with them. Not only do customers want you to be as digital fluent as they are – they expect more personal service, too. To help you navigate the workforce changes...
Published: Sep 27, 2021
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses were thrust five years forward in digital adoption. This guide will explore today’s new customer experience reality, how to succeed in today’s new reality, and how the path to differentiated CX is the contact...
Published: Sep 27, 2021
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like, how that translates directly to business goals, and where brands can find opportunities to improve their customer engagement strategies.
Download now to find out...
Published: Sep 24, 2021
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Oct 13, 2021
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything. Customers and businesses made the switch from in-person to online whilst customer behaviours changed rapidly. Customer expectations outpaced experiences companies could deliver and a new bar was set for expectations...
Published: Sep 27, 2021
As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement. Which is why, even in the world of digital marketing, in-person events rank as the No. 1 demand gen tactic. But, with increased travel restrictions and budgets requiring data-backed ROI, event marketers are looking...
Published: Apr 23, 2021
The way we work is changing – but not fast enough. In the current challenging climate, most companies and public sector organisations are looking closely at what they do and how they do it.
Now is the time to take steps not only to deal with the impacts of the recent recession, but also to...
Published: Sep 07, 2016
You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized content experiences.
And to help you persuade your business’ key stakeholders, this guide is designed to give you:
A clear overview of the challenges that Sitecore Content Hub ™...
Published: Apr 29, 2021
The first generation content management system (CMS) essentially supported your website as a digital brochure. As digital technology started to become a bit more interesting, the second generation CMS added functionality to keep pace with video, interactive multimedia and, eventually, the social media revolution, along...
Published: Jan 14, 2016
As customer service and the customer experience become key differentiators for brands and organizations across all industries around the world, it has never been more important to know as much as you can about these expectations, perceptions, preferences and trends so that your organization can not only move forward, but...
Published: Nov 23, 2016
Time is money in all successful organisations and boosting workforce productivity is one of the best ways to make more of the limited resources available.
Demanding more for less is a time-honoured way to raise stress, lower morale and kill productivity. There are more effective ways to unlock optimum employee...
Published: Sep 07, 2016
Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces are very effective for online retailers: their large amounts of traffic can give great visibility to your products, and therefore increase sales dramatically.
But...
Published: Dec 14, 2016
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
Download now to learn more!
Published: Oct 30, 2017
