Technology in media evolves quickly. Once seen as buzzwords, AI and machine learning (ML) are now crucial functions in a range of media workflows. For corporations in markets such as media and entertainment, education, and ad tech, AI/ML solutions such as AWS Media Intelligence can be especially and exceptionally valuable....
Published: Apr 06, 2022
How sales and marketing can target better together, using insights to identify and convert high-potential accounts
Are you looking to drive sales performance and guide strategy across revenue teams? Then you might be considering an investment in insights-driven targeting .
Businesses committed to an insights-first...
Published: May 04, 2022
Still using manual sales planning processes? Inefficient, slow, and error-prone planning processes hurt performance and miss revenue opportunities. You need effective sales planning to achieve growth goals – because growth doesn’t just happen.
A new report from the Sales Management Association (SMA) drives...
Published: May 04, 2022
This MIT Tech Review Insights Report explores how organizations are using data to drive business value, especially during turbulent times such as the Covid pandemic.
Published: May 09, 2022
This HBR Report explores the value that data is bringing to organizations and how to avoid the common pitfalls many face when embedding a data strategy into their business.
Published: May 09, 2022
This MIT Sloan Management Review Executive Guide covers why culture is the greatest barrier to success, how actioned analytics drive new customer value, and how your organization can build analytics agility to accelerate business impact.
Published: May 09, 2022
As the world around us becomes more digitised, data is becoming more and more important. The problem? Too few organisations are failing to move with the times, as a result they’re missing out on gaining a competitive advantage. 87% are classified as having low maturity levels in terms of business intelligence and...
Published: Apr 06, 2022
The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting companies’ ability to successfully navigate the highly dynamic global environment, including changing customer expectations, escalating complexity and competition, training and development and the realities...
Published: Apr 20, 2022
This eBook covers the benefits of becoming data-driven and the three stages that will get you there. Organizations that are data-driven are reinventing themselves and leading transformation in their specific industries. For organizations to reinvent themselves, they need to be able to quickly get to the truth,...
Published: May 09, 2022
Ad campaigns on retailers websites are becoming a major source of revenue for performance marketers—even more during the holiday season!
With more consumers purchasing online than ever, retail media is experiencing an even faster acceleration in its momentum. No doubt retail media is all the rage now as 2 out...
Published: Nov 11, 2021
Data has the capability to transform your business, but only if it’s collected and processed in the right way. However, many organisations are missing the mark. Machine Learning can help you become data-driven, granting access to real-time, relevant information that drives efficient decision making. AI and analytics...
Published: Apr 06, 2022
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Published: Apr 06, 2022
This eBook covers the six practical steps your organization can take to become data-driven and how other organizations are using data to better customer interactions, improve efficiency, and increase agility.
Published: May 09, 2022
Omdia’s cloud service partner report is back for another year. It’s packed with detailed insights that offer the perfect reference point for your business’s decision making. Providers such as AWS, Oracle and IBM were analyzed and judged on the following key attributes, with unrivalled depth to help you...
Published: Apr 06, 2022
