With so much data available, and advanced tools at our fingertips, it’s possible to create dynamic, 360-degree customer profiles.
Discover the potential of data-driven, dynamic personalization in our new ebook.
You’ll learn:
The impact of analytics on customer profiling
Considerations...
Published: Apr 29, 2021
Amplitude is a product intelligence platform that helps teams around the world use their customer data to understand user behaviour, customer retention, revenue, and more.
To better understand the benefits and costs associated with an investment in Amplitude, Nucleus conducted an in-depth return on investment...
Published: Jun 11, 2021
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitisation of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Apr 21, 2021
Forrester interviewed several current Adobe clients, including many using Adobe solutions with Microsoft 365, to examine the potential return on investment (ROI) enterprises may realize by deploying Adobe Document Cloud. The study finds that Adobe Document Cloud customers save up to $1.2 million in expenses, improve ROI...
Published: May 07, 2021
Compared to other formats — from e-books and blog posts to videos and podcasts — webinars offer the ability to create two-way conversations while providing the content and information audiences need. But sometimes, a digital marketer may want to do more with the tools available to them. In that case, this is...
Published: Apr 21, 2021
This eBook covers the benefits and challenges of electronic and digital signatures, compliance considerations, and how businesses can combine the benefits of modern e-signatures with easy-to-use digital signatures in order to stay fully compliant in an increasingly global world of international regulations.
Published: May 07, 2021
When personalization isn’t paying off and data doesn’t help you make sound decisions, it’s time to renew your focus.
This ebook offers you the guidance you need to truly connect with your customers and give them the experiences they’re looking for.
Discover how to win trust,...
Published: Apr 29, 2021
2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer journeys had to take place entirely over digital channels and investment in digital experiences shot through the roof.
So, what does digital marketing look like now? Check out our 2021 Digital Experiences...
Published: Apr 23, 2021
There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario?
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey...
Published: Apr 23, 2021
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade, targets and efforts have typically remained focused on acquiring new leads for new customer sales, rather than lifting the total volume and value of all closed sales.
But while marketers have always looked...
Published: Apr 21, 2021
The COVID-19 pandemic has transformed how and where we work. Businesses have had to respond quickly to adapt to remote workforces, virtual interactions and digital interchanges. To understand how digital document processes are supporting business resilience for financial service firms during the pandemic, Adobe recently...
Published: May 07, 2021
Care about growth? Then you should care about user retention. Without retention, your product is a leaky bucket; you can pour in as many dollars as you like into marketing, advertising, and other means of user acquisition, and still wind up with no long-term users — which means no sustainable growth and no means...
Published: Jun 11, 2021
IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford disruption of vital documents. Adopting electronic signatures will be key to accelerating the move to fully digital document processes and establishing future resiliency.
Published: May 07, 2021
Do you know when to approach your customers? What about—and maybe even more importantly—when not to?
These are two of the first questions to answer when developing a personalization strategy. Answering them requires not only knowing your customers’ journeys but also discerning where they’re...
Published: Apr 29, 2021
