To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
Few industries have changed more during the past decade than consumer packaged goods. In a landscape rocked by an economic crisis, rapid digitalization, and agile competitors bringing products to market quickly, CPG companies have been forced to re-evaluate their strategic innovation priorities.
Published: Mar 30, 2022
How sales and marketing can target better together, using insights to identify and convert high-potential accounts
Are you looking to drive sales performance and guide strategy across revenue teams? Then you might be considering an investment in insights-driven targeting .
Businesses committed to an insights-first...
Published: May 04, 2022
This eBook covers the six practical steps your organization can take to become data-driven and how other organizations are using data to better customer interactions, improve efficiency, and increase agility.
Published: May 09, 2022
Customer buying habits as well as media consumption are constantly changing so how do you know you’re making the right advertising budget decisions? Do you know where to pull from if budgets fall? Or where to invest to scale?
Setting a budget is just the beginning. Then you need to optimize your performance...
Published: Nov 11, 2021
It’s the first of the month, and you have some bills to pay. You log in to your bank’s website but get an error message when you try to make a payment to a new payee. You initiate a query on a live chat function, but the chatbot keeps referring you to an FAQ guide. You don’t have time for this, so you...
Published: Apr 20, 2022
This HBR Report explores the value that data is bringing to organizations and how to avoid the common pitfalls many face when embedding a data strategy into their business.
Published: May 09, 2022
As the world around us becomes more digitised, data is becoming more and more important. The problem? Too few organisations are failing to move with the times, as a result they’re missing out on gaining a competitive advantage. 87% are classified as having low maturity levels in terms of business intelligence and...
Published: Apr 06, 2022
Thanks for registering for Omdia’s Selecting a Cloud Service Provider, 2021–22 report. Your article is now available – take a look which CSP was judged the best for business.
Published: Apr 06, 2022
Chemical organizations face headwinds on many
fronts. Not only has revenue growth stalled, but more disruptors are entering the market. This represents a real challenge to traditional players in almost every segment of the industry.
Read now to discover how chemical companies achieve their sustainability...
Published: Apr 04, 2022
The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting companies’ ability to successfully navigate the highly dynamic global environment, including changing customer expectations, escalating complexity and competition, training and development and the realities...
Published: Apr 20, 2022
The consumer-packaged goods (CPG) industry has changed dramatically in the past decade. Rapid digitalization and agile competitors bringing products to market quickly has forced CPG leaders to re-evaluate their strategic growth plans and innovation priorities.
Read now to discover the 4 ways to accelerate innovation...
Published: Mar 30, 2022
Creating a data strategy has become a top priority for most leading organizations. From developing new customer experiences to building new revenue streams, data can be a guiding light towards the right decisions.
Rahul Pathak, VP of Analytics at AWS, explores the concept of data-driven organizations and introduces...
Published: Apr 06, 2022
Plan your route to commercial success, even when the road to revenue features some unexpected detours
In this age of constant market disruption, evolving corporate objectives, and unpredictable seller attrition, the road to revenue can be full of detours. Regardless of these difficulties, sales leaders must build...
Published: May 04, 2022
