Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade, targets and efforts have typically remained focused on acquiring new leads for new customer sales, rather than lifting the total volume and value of all closed sales.
But while marketers have always looked...
Published: Apr 21, 2021
Customers’ expectations have never been higher. We all expect more, especially online. We want experiences that are personalized and relevant, across every digital touchpoint.
Whilst more than one third of marketing leaders and C-level executives say that digital experience personalization is a competitive advantage...
Published: Apr 29, 2021
There comes a point where once campaigns are up and running, it’s not about either getting things moving or reinventing the wheel. So what should marketers do in this scenario?
Optimization provides an answer. By both fostering a culture of continual improvement, and by looking at the whole customer journey...
Published: Apr 23, 2021
Whether those experiences take place face-to-face, on your website or at a conference, delivering on those experiences in today’s day and age requires a virtual touch — one that’s engaging, comprehensive and capable of meeting attendees wherever they are.
ON24 Virtual Environment makes conference...
Published: Mar 02, 2021
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitisation of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Apr 21, 2021
Forrester interviewed several current Adobe clients, including many using Adobe solutions with Microsoft 365, to examine the potential return on investment (ROI) enterprises may realize by deploying Adobe Document Cloud. The study finds that Adobe Document Cloud customers save up to $1.2 million in expenses, improve ROI...
Published: May 07, 2021
More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to their business in five years. As brands continue to look for ways to stand out among competitors, more and more are turning to AI. But they need some guidance around where to start and how to be successful. ...
Published: May 25, 2021
Brands need to take more control over how they engage customers. To make this happen, Marketing and IT must join forces.
To find success in today’s world, businesses are turning their attention to delivering experiences and creating connections through digital channels. Online and offline channels are no longer...
Published: Apr 29, 2021
With so much data available, and advanced tools at our fingertips, it’s possible to create dynamic, 360-degree customer profiles.
Discover the potential of data-driven, dynamic personalization in our new ebook.
You’ll learn:
The impact of analytics on customer profiling
Considerations...
Published: Apr 29, 2021
Adobe recently commissioned Forrester Consulting to conduct a global survey to understand how digital document processes are supporting business resilience during the COVID-19 pandemic. The results were staggering with 72% of organizations say that digital document processes enable them to better maintain business continuity...
Published: May 07, 2021
Customers walking into stores are trading transactions for inspiration and experiences—the convenience of picking up or returning an online order at the store or a micro moment such as an irresistible discount offered by the store associate on a ‘wishlisted’ item. However, retailers are struggling with...
Published: May 04, 2021
B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face...
Published: Apr 23, 2021
You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized content experiences.
And to help you persuade your business’ key stakeholders, this guide is designed to give you:
A clear overview of the challenges that Sitecore Content Hub ™...
Published: Apr 29, 2021
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Jun 11, 2021
