Artificial intelligence is the future. No one knows that better than marketers.
But when pressed for details, most marketers will come up short. In our 2021 State of Marketing AI report, we found that 50% of marketers rate their understanding of AI as beginner, and 65% are still in the researching phase of marketing...
Published: Jan 25, 2022
The science of customer loyalty isn’t new—marketers were introduced to it more than 20 years ago.1 But the pursuit of loyalty is an ongoing struggle; marketers still grapple with disjointed, and even dysfunctional, toolsets as they attempt to engage each customer in a personal, long-term relationship with a...
Marketing teams are tasked with the goal of looking for sales, sign-ups and other conversions through digital channels. There are many variables and details that go into the process, including demand generation campaigns, providing relevant information and brand awareness, just to name a few.
Published: Feb 28, 2022
El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de auxilio, muchas personas se refugian en sus hogares. Una de las principales formas de conectarse con los demás es a través de la tecnología. Si, como marca, necesita convencerse de que las experiencias...
Published: Feb 18, 2021
Today’s consumers expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device. Achieving connected and truly data-driven customer engagement takes planning—and a best-in-class marketing technology ecosystem (also known as a “stack”). But before...
Published: Dec 14, 2021
Marketing trends come and go, but some prove to be more than just trends. They bring about a permanent change in how businesses function and how their customers interact and engage. In an increasingly mobile world, one such trend that we have been witnessing in the last few years is the rise of omnichannel marketing and...
Published: Mar 14, 2022
In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige hulpverleners, blijven de meeste mensen thuis. Dankzij technologie kunnen ze toch met anderen in contact komen. Als u er al van overtuigd moest worden dat gepersonaliseerde ervaringen belangrijk zijn voor uw...
Published: Feb 18, 2021
Today’s brands are entering a new era of customer engagement. The swift digital transformation spurred on by the COVID-19 pandemic and the rise of a whole host of new marketing technologies, channels, platforms, and digital devices has made digital messaging and brand experiences central to modern marketing. However,...
Published: Dec 14, 2021
Automation and AI are the bread and butter of leading marketing agencies. Without them, meeting client expectations is practically impossible. For marketing agencies newer to the world of automation, deciding where to start can be complicated and overwhelming. In this blog, we will explore what your clients really expect...
Published: Jan 07, 2022
Brands need to take more control over how they engage customers. To make this happen, Marketing and IT must join forces.
To find success in today’s world, businesses are turning their attention to delivering experiences and creating connections through digital channels. Online and offline channels are no longer...
Published: Apr 29, 2021
Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it’s been around for at least 50 years. That’s before the internet, before content marketing and growth hacking, and before SaaS and Google Ads. While the work might have changed, the mindset...
Webinars are one of the most powerful tools for creating engaging digital experiences that audiences love. But what are the key statistics that go into creating a successful webinar? Fortunately, we’ve compiled and analysed the most interesting webinar questions and statistics that’ll help you produce the best...
Published: Apr 23, 2021
AI and other analytics technologies are driving incredible innovations and advancements that are making it possible to do things with data that business leaders only dreamed of a short time ago.
It’s been 10 years since Adobe acquired Omniture and entered the analytics arena. Since then, the industry has seen...
Dynamic, scalable and engaging — but you already knew that about webinars. What you didn’t know is that webinars are also flexible enough to fill nearly any marketing need at any stage of the buyer lifecycle.
Don’t believe us? See it with your own eyes with our 50 Exceptional Webinar Experiences...
Published: Jun 29, 2021
