In today’s marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple channels. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.
Through the...
Published: Mar 10, 2020
Today, virtually every organization operating in an SAP® environment recognizes the value of eliminating manual accounts payable (AP) processing to gain the efficiencies and cost savings that automation can bring. Our most recent economic downturn forced executive management to play a more active role in continually...
Published: Feb 20, 2010
Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines, automates, and measures marketing tasks, it’s pretty clear that marketers who use marketing automation software tend to outperform marketers who don’t.
As you explore marketing automation solution...
Published: May 13, 2020
Creating positive, seamless enrolment experiences for your customers can be mission critical to your overall business success. But enrollment form creation and management becomes increasingly complex as the number of forms you deal with grows, especially if you’re competing in a regulated industry.
Every organisation...
Published: Jul 29, 2020
The potential impact of marketing automation software for your business is enormous. In fact, 80% of companies that implement marketing automation see an increase in leads and 77% see an increase in customer conversions. What many overlook, however, is what it actually takes behind the scenes to hit such numbers, and achieve...
Published: Oct 22, 2021
To keep your business thriving, you’ve got to continually attract and nurture relationships with potential customers. Your goal as a marketer is to match your product or service with people who need it.
Exchange value, establish your tribe, and hook them at hello—this is how you build your sales funnel....
Published: Apr 01, 2017
The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality it is often complex, with many disparate facets that need management an investment in the form of time, technology and reporting.
Published: May 07, 2014
See what your brand can accomplish with the right brand management software.
These days, brand management is not just important, it’s a necessity. There are more ways for brands to reach out and stamp their unique impression on consumers than ever before, and keeping up with their ever-changing needs is a central...
Published: Sep 19, 2021
If your content strategy isn’t as successful as you want it to be, you might benefit from a change of approach.
Success won’t come simply from producing more content. You’ve got to focus on the quality, not the quantity. Our infographic explains why:
Great content that connects has...
Published: Apr 29, 2021
It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies, and technologies are empowering us to engage our buyers like never before.
But these new opportunities also bring new challenges. In today’s world,...
Published: Mar 10, 2020
Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment and efficiency as they face the challenges of the evolving 2020 business environment and COVID-19. High-tech companies have to do more with less – making customer experience architecture essential. Adobe...
Published: Nov 15, 2021
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals.
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It...
Published: Mar 10, 2020
There’s no denying that content creation is time-consuming. You have to think of what to post, create a graphic, write a caption, choose hashtags, post the content, and engage with your audience in the comments—and then do it all again, and again, and again.
While the challenges of social media content...
Published: Jul 27, 2021
During a time when companies are racing to turn their physical events into digital experiences, marketers are discovering that not only are digital events driving bigger audiences and more engagement, they can also help drive long-term marketing success. Content from digital events can be reused and repurposed to build...
Published: Feb 11, 2021
