Transforming digital marketing
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed. New thinking and paradigms are called for, and nothing short of a...
Black Friday traditionally marks the start of big deals season after Thanksgiving in the US. While the largest sales spikes still occur on Black Friday, over the past few years, the annual mega-day has transformed into an international event that drives seasonal sales earlier and earlier each year, turning November...
Published: Jan 06, 2022
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Nov 16, 2021
Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to fast wins and increased profits? Get your complimentary copy of CPQ For Dummies; PROS 2nd Special Edition, to learn how B2B execs are empowering their sales teams to win the sale on the first quote.
You’ll...
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performance and influence on growth.
Marketing lacks credibility. Often, executives...
The science of customer loyalty isn’t new—marketers were introduced to it more than 20 years ago.1 But the pursuit of loyalty is an ongoing struggle; marketers still grapple with disjointed, and even dysfunctional, toolsets as they attempt to engage each customer in a personal, long-term relationship with a...
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through acquiring the right audiences, understanding those audiences, meeting their needs, and developing engaging experiences. This guide will discuss 7 key retention strategies, 10 winning retention campaigns, how to predict...
Published: Dec 14, 2021
Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it’s been around for at least 50 years. That’s before the internet, before content marketing and growth hacking, and before SaaS and Google Ads. While the work might have changed, the mindset...
See what your brand can accomplish with the right brand management software.
These days, brand management is not just important, it’s a necessity. There are more ways for brands to reach out and stamp their unique impression on consumers than ever before, and keeping up with their ever-changing needs is a central...
Published: Sep 19, 2021
Transform your content delivery from an off-the-cuff process, into one seamless, connected journey
Your customers expect memorable moments at every brand touchpoint. But when you have websites, social pages, blogs, and gated content to consider, it can feel impossible to deliver everything with quality and speed—especially...
We’ve talked to a lot of people about marketing analytics. Many are frustrated by the promises made by marketing attribution platforms that fell short of expectations. Despite all of the data at our fingertips, many companies still struggle with telling a coherent story about their marketing department’s...
Published: Mar 14, 2022
Did you know that referral marketing generates 3 to 5 times higher conversion rates than any other marketing channel? Referral marketing is a fantastic opportunity to increase brand awareness and grow your business. Read on to learn how you can kick start your own referral marketing program.
Published: Mar 14, 2022
Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single view for all customer interactions, across departments. Over 150,000 organisations of all sizes are currently using Salesforce to grow their business and succeed.
With the DocuSign Agreement Cloud for Salesforce,...
Marketing technology, also known as martech, refers to the software and tech that marketers use in their everyday work, from planning to the execution of campaigns.
Airtable surveyed 300 marketing leaders to get a better sense of what’s shaping the future of martech—here’s what we learned....
Published: Dec 21, 2021
