Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure. As marketing organisations work to keep pace with digital lifestyles, their communication programs have to move faster and connect to more and more channels. The typical marketing organisation is now churning out marketing...
In almost every aspect of our daily lives, we turn to reviews to validate quality – movie reviews, job candidate references, music album reviews, product ratings, and the list goes on. Businesses are no exception.
Read now to discover the answers to common questions around generating reviews.
Published: Mar 14, 2022
When personalization isn’t paying off and data doesn’t help you make sound decisions, it’s time to renew your focus.
This ebook offers you the guidance you need to truly connect with your customers and give them the experiences they’re looking for.
Discover how to win trust,...
Published: Apr 29, 2021
Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations of all stripes. But simply having a bigger role to play in an organisation’s success isn’t enough. To cement its spot at the table, marketing must not only generate leads for sales, but actively...
Published: Apr 21, 2021
As in-person events take a backseat to digital experiences, and companies look to maintain momentum without in-person interactions, having an up-to-date digital marketing strategy has become critical. It’s time to start revamping our marketing tactics to succeed in a digital-centric consumer landscape. ...
Published: Mar 02, 2021
You don’t have to be an established business to know how important it is to generate leads. Now, there are two ways you can attract new subscribers:
Promoting your website with paid ads
Publishing content that converts site visitors into paid customers
The second part is often referred to...
Published: Oct 21, 2021
Brands need to take more control over how they engage customers. To make this happen, Marketing and IT must join forces.
To find success in today’s world, businesses are turning their attention to delivering experiences and creating connections through digital channels. Online and offline channels are no longer...
Published: Apr 29, 2021
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitisation of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Apr 21, 2021
Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment and efficiency as they face the challenges of the evolving 2020 business environment and COVID-19. High-tech companies have to do more with less – making customer experience architecture essential. Adobe...
Published: Nov 15, 2021
The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that best captures the core value that your product delivers to its customers.
By the end of this book, you will:
Understand the purpose and value of the North Star Framework.
Be able...
Published: Nov 16, 2021
No matter which corner of your company (or your couch) you occupy, you know that work is getting done. Plans are being made, invoices paid.
But how that work gets done is another matter.
Read now to learn why workflows are so important, and what to look for in workflow management software. ...
Published: Dec 21, 2021
As a small business, there are a few tricks you need to keep in your toolbox. This is especially true when striving for organic growth.
Keep your small business running well and sustaining growth without pouring big bucks into paid advertising with these 4 simple tools.
Read now to find out more about organic...
Published: Mar 01, 2022
Do you know when to approach your customers? What about—and maybe even more importantly—when not to?
These are two of the first questions to answer when developing a personalization strategy. Answering them requires not only knowing your customers’ journeys but also discerning where they’re...
Published: Apr 29, 2021
Book of the Future is an ‘Applied Futurism’ consultancy, offering organisations such as the NHS, ICAEW and Sony advice on how the can best respond and adapt to innovation. Founder, Tom Cheesewright, is also a conference speaker and media commentator, appearing quite often as a panelist on the topic of Futurism....
