Black Friday traditionally marks the start of big deals season after Thanksgiving in the US. While the largest sales spikes still occur on Black Friday, over the past few years, the annual mega-day has transformed into an international event that drives seasonal sales earlier and earlier each year, turning November...
Published: Jan 06, 2022
Which ecommerce marketing strategies are worth the time and investment?
Whether your online retail company is just starting up or has reached the point of maintaining a well-established customer base, it’s important to stay up to date with the most current ecommerce marketing trends and techniques for...
Published: Mar 14, 2022
You don’t have to be an established business to know how important it is to generate leads. Now, there are two ways you can attract new subscribers:
Promoting your website with paid ads
Publishing content that converts site visitors into paid customers
The second part is often referred to...
Published: Oct 21, 2021
2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitisation of the buyer’s journey had already been started, the global pandemic accelerated this trend in ways that no one could have imagined.
Overnight, marketers...
Published: Apr 21, 2021
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented approval processes. We check and double check our work, asking for everyone to go over a fine-tuned piece of copy.
In an age where a print ad, a brochure or a quarterly...
The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted them to fit their needs, while midsize companies settled for solutions with a basic set of standard features. But the advent of cloud-native CMS platforms is levelling the playing field – letting midsize companies...
Published: Feb 17, 2021
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders, many people are sheltering in place. One of the key ways they can connect with others is through technology. If, as a brand, you need to be convinced that personalised experiences matter, this experience should persuade...
Published: Feb 17, 2021
Marketing technology, also known as martech, refers to the software and tech that marketers use in their everyday work, from planning to the execution of campaigns.
Airtable surveyed 300 marketing leaders to get a better sense of what’s shaping the future of martech—here’s what we learned....
Published: Dec 21, 2021
El panorama de los CMS ha cambiado, antes las grandes empresas compraban sistemas de gama alta y los adaptaban a sus necesidades, mientras que las medianas empresas se conformaban con soluciones con un conjunto básico de funciones estándar. Pero la llegada de las plataformas CMS nativas de la nube está...
Published: Feb 18, 2021
In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige hulpverleners, blijven de meeste mensen thuis. Dankzij technologie kunnen ze toch met anderen in contact komen. Als u er al van overtuigd moest worden dat gepersonaliseerde ervaringen belangrijk zijn voor uw...
Published: Feb 18, 2021
These days, leveraging a cross-channel approach to customer engagement isn’t a nice-to-have, it’s an imperative. And truly effective engagement today depends on your ability to reach customers where they are. If you can do it successfully, the impact can be enormous: Braze research has found that when brands...
Published: Dec 14, 2021
Artificial intelligence is the future. No one knows that better than marketers.
But when pressed for details, most marketers will come up short. In our 2021 State of Marketing AI report, we found that 50% of marketers rate their understanding of AI as beginner, and 65% are still in the researching phase of marketing...
Published: Jan 25, 2022
We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming surplus of digital assets clogging up our devices and compromising our productivity. It is critical now, more than ever, to address this flood of content with digital governance and digital asset management (DAM)....
Published: Sep 19, 2021
Every business functions with the goal of generating more revenue. More revenue comes from quality customers, who were often the best leads before they converted. It’s a domino effect that starts right when a web visitor shows initial interest in a brand.
Efficient...
Published: Jan 25, 2022
