As we wrap up 2021, we decided to take a look back at the past year to predict what the New Year has in store for the digital advertising industry.
From Amazon claiming 10.3% of the US digital ad market and continuing its quest to take a larger chunk of ad budget from Google and Facebook, to privacy regulation...
Published: Jan 04, 2022
The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting companies’ ability to successfully navigate the highly dynamic global environment, including changing customer expectations, escalating complexity and competition, training and development and the realities...
Published: Apr 20, 2022
The way we work has changed. Modern organizations are putting together new technology systems that allow employees to be productive outside a traditional office building. Electronic signature is an important part of that work-from-anywhere toolkit.
To research the way e-signature usage has impacted business efficiency...
Published: Mar 24, 2022
Anaplan’s customers realize returns that leap over conventional hurdle rates. How? By connecting planning, processes, and platforms across sales, supply chain, and finance.
Forrester Research did a Total Economic Impact (TEI) study on Anaplan by conducting in-depth interviews with some of Anaplan’s...
Published: Feb 21, 2022
A practical guide to effective sales planning, even as market conditions cause you to shift your go-to-market strategy.
Published: May 04, 2022
Customer buying habits as well as media consumption are constantly changing so how do you know you’re making the right advertising budget decisions? Do you know where to pull from if budgets fall? Or where to invest to scale?
Setting a budget is just the beginning. Then you need to optimize your performance...
Published: Nov 11, 2021
Field service technicians are often the only physical point of contact people have after buying a product warranty or service. The speed and accuracy of the service your team provides has a profound impact on the reputation of your brand. To provide differentiating service, field service management (FSM) functions need:...
Published: Apr 21, 2022
Technology in media evolves quickly. Once seen as buzzwords, AI and machine learning (ML) are now crucial functions in a range of media workflows. For corporations in markets such as media and entertainment, education, and ad tech, AI/ML solutions such as AWS Media Intelligence can be especially and exceptionally valuable....
Published: Apr 06, 2022
7 Reasons to Expand E-Signature Usage
Over the last two years, electronic signature usage has exploded. Now that the technology is far more common, businesses looking to get ahead of their competition need to think bigger.
In this research, DocuSign shares data from a recent study of today’s leading business...
Published: Mar 24, 2022
The benefits of e-signature technology are far reaching. Today, e-signature technology is used around the globe in nearly every industry and department. But not all e-signature providers are created equal—and not all organizations have the same needs. Before selecting the e-signature solution that’s right for...
Published: Mar 24, 2022
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
Frost & Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives across Europe to understand how enterprises approached CX and whether they believed the Internet of Things (IoT) had or would have an impact on their business.
Interestingly, over 60% of respondents agree that...
Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. They are an elegant way to go beyond sound bites and tell a story that can inspire attendees to want to have a conversation...
Published: Feb 04, 2022
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like, how that translates directly to business goals, and where brands can find opportunities to improve their customer engagement strategies.
Download now to find out...
Published: Sep 24, 2021
