Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms. This whitepaper explores key trends impacting email marketing, alongside what makes it unique and powerful. It also explores how you can make the most of data whilst building...
Published: Sep 24, 2021
Do you know when to approach your customers? What about—and maybe even more importantly—when not to?
These are two of the first questions to answer when developing a personalization strategy. Answering them requires not only knowing your customers’ journeys but also discerning where they’re...
Published: Apr 29, 2021
Social selling is a sophisticated practice, and there are a host of challenges and dangers to be wary of.
This guide brought to you by MyCustomer and Microsoft will explore the challenges and opportunities of social selling, to help you maximise your potential, while minimising your risks.
You will learn: ...
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on...
As web experiences have become richer and more targeted over the years, there’s been a persistent gap that just hasn’t been filled—namely, the ability to speak directly to each individual web visitor. As the name suggests, web messaging is designed to help brands reach people via the web, whether that’s...
Published: Sep 27, 2021
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact with them. Not only do customers want you to be as digital fluent as they are – they expect more personal service, too. To help you navigate the workforce changes...
Published: Sep 27, 2021
Your employees expect a productive, engaging, and dynamic work environment due to the increasingly transparent digital workplace and the growing influence of millennials. Organizations are rapidly shifting away from the narrow focus of just employee engagement and culture, and instead, are considering the entire employee...
Published: Feb 04, 2022
Today’s digital fluent customers have high expectations and are the least loyal of all groups. Great CX is the key to retaining digital-fluent customers who leave the moment their expectations aren’t met. Our concise guide to omnichannel will allow you to evaluate whether your system drives the seamless omnichannel...
Published: Sep 27, 2021
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through acquiring the right audiences, understanding those audiences, meeting their needs, and developing engaging experiences. This guide will discuss 7 key retention strategies, 10 winning retention campaigns, how to predict...
Published: Sep 24, 2021
Xactly was founded with one mission in mind: to help companies inspire performance. Building a sales team and compensating them properly requires careful planning, and in order to ensure that you provide the right incentives that help your company achieve growth and success, you need to think strategically about the design...
Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben, dass diese Technologie heute von einem Großteil der Unternehmen verwendet wird.
Allgemein gibt es zwei Arten der elektronischen Signatur. Elektronische Signaturen (E-Signaturen) beziehen sich auf jeden...
Customers: To delight them, you’ve got to know them deeply. Be brutally honest, how much do you really know about your customers?
While marketers recognize that obtaining a 360-view of their customers would give them a huge advantage, the simple truth is that few have got anywhere close....
The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted them to fit their needs, while midsize companies settled for solutions with a basic set of standard features. But the advent of cloud-native CMS platforms is levelling the playing field – letting midsize companies...
Published: Feb 17, 2021
These days, leveraging a cross-channel approach to customer engagement isn’t a nice-to-have, it’s an imperative. And truly effective engagement today depends on your ability to reach customers where they are. If you can do it successfully, the impact can be enormous: Braze research has found that when brands...
Published: Dec 14, 2021
