Small and medium-sized companies face significant challenges in implementing company-wide or enterprisewide solutions. These challenges arise from the scarcity of resources − money, time and people and expertise. And yet the business imperative to implement truly effective systems is even greater, since the technology...
Enterprise resource planning (ERP) systems offer much potential to improve your way of doing business. By providing accurate, real-time information throughout your supply chain, an ERP system can help your company be more competitive. Seamless integration of information flows across all departments through a centralised...
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Marketers and business owners are facing difficult challenges since lockdowns around the world started to take place last month due to coronavirus.
Read now to find out more.
Published: Jan 10, 2022
In today's global economy, companies are digitising as quickly as possible in order to remain competitive and deliver the experiences customers expect. Crucial to this process is adopting electronic signatures to transact business digitally and get approvals, as paper-based processes and wet-ink signatures are...
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performance and influence on growth.
Marketing lacks credibility. Often, executives...
As marketers, we always have too much to do and too little time.
The Insight50 series is designed to address that. In less than an hour, ON24® looks to speak to those at the cutting edge of their field, ask the questions that matter to you, and find out from them what works and what doesn’t.
This session...
In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models. To cut through the noise and find out what the best B2B marketers are doing to adapt to today’s new digital norms, ON24 and NetLine sat down with leading marketing expert and CMO at Conversica, Rashmi Vitta....
Customers’ expectations have never been higher. We all expect more, especially online. We want experiences that are personalized and relevant, across every digital touchpoint.
Whilst more than one third of marketing leaders and C-level executives say that digital experience personalization is a competitive advantage...
Published: Apr 29, 2021
Picture this: Your to-do list rolling its imaginary eyes as you scroll through social media, refreshing Instagram one more time just in case someone updated their story in the last two seconds.
Sound familiar?
Everyone’s been there. In fact, 75% of people admit to falling into the trap of digital...
Published: Feb 17, 2022
The demand to be at every touchpoint in the customer lifecycle is no longer an option - it’s a requirement. To manage, deliver, and optimise experiences consistently across all touchpoints, organisations are looking to digital experience platforms as the foundation of their digital presence.
Download this report...
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like, how that translates directly to business goals, and where brands can find opportunities to improve their customer engagement strategies.
Download now to find out...
Published: Sep 24, 2021
En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la proliferación y la mayor sofisticación de los dispositivos móviles.
Los clientes deciden dónde buscar, cómo, cuándo y dónde comprar. Y probablemente lo más...
We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want to be treated as individuals. It’s a huge challenge for today’s marketers. Delivering experiences that feel… Personal. Relevant. Fresh.
But that can be a challenge when we...
