In a recent survey of 9,143 respondents across the U.S., U.K., France, Germany, Australia, Singapore and India, Airship uncovered a wealth of actionable data spotlighting the latest in consumer behaviors and expectations for mobile experiences.
Airship’s report, The Mobile Customer Imperative, reveals the growing...
Published: Feb 04, 2022
As web experiences have become richer and more targeted over the years, there’s been a persistent gap that just hasn’t been filled—namely, the ability to speak directly to each individual web visitor. As the name suggests, web messaging is designed to help brands reach people via the web, whether that’s...
Published: Sep 27, 2021
Investing in a Customer Relationship Management (CRM) application is no different than any other business management software investment — whether you are looking for an enterprise level software application or a department level solution, you expect a quick and measurable return on your investment. Before investing...
When conducting A/B testing, it’s common for people to only look at the beginning and end result to come to a conclusion. Did users convert or didn’t they convert? You have the beginning and the end result, but the devil is in the details, which is why this type of traditional A/B testing falls short.
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Published: Feb 28, 2022
When personalization isn’t paying off and data doesn’t help you make sound decisions, it’s time to renew your focus.
This ebook offers you the guidance you need to truly connect with your customers and give them the experiences they’re looking for.
Discover how to win trust,...
Published: Apr 29, 2021
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and experiences. Whether you’re completely new to experimentation or you’re looking to upgrade your current capability, this eBook is designed to help you understand...
Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships. In this guide, we’ll explore how you can provide the most relevant, personalized experiences to your customers. We will arm you with the best advice when considering key channels such as email, mobile...
Published: Sep 24, 2021
Investing in great outcomes for customers and employees.
The road to exceptional customer service has been rerouted. Today’s customers are undergoing a bumpier journey, and they’re asking for help adapting to the unexpected. That means that service teams have to learn to navigate a new reality while still...
Published: Apr 01, 2021
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through acquiring the right audiences, understanding those audiences, meeting their needs, and developing engaging experiences. This guide will discuss 7 key retention strategies, 10 winning retention campaigns, how to predict...
Published: Sep 24, 2021
With the upsurge in offshoring and global outsourcing, many companies are extending their supply chain by purchasing goods from overseas. While this change in business philosophy enables goods to be purchased at significantly reduced costs, it introduces additional challenges into the management of the supply chain.
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Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics service providers can no longer afford to only focus on a single eCommerce delivery mode, but instead need to think more about what their entire customer base requires when it comes to fulfilment options.
Read...
Published: Mar 02, 2022
User Generated Content (UGC) is not just another marketing buzz phrase, honest. It’s a very powerful strategy for your marketing team and all you need to do is add content created by engaged customers (such as product reviews, videos and photos) into your marketing campaigns.
UGC has been proven...
During a time when companies are racing to turn their physical events into digital experiences, marketers are discovering that not only are digital events driving bigger audiences and more engagement, they can also help drive long-term marketing success. Content from digital events can be reused and repurposed to build...
Published: Feb 11, 2021
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade, targets and efforts have typically remained focused on acquiring new leads for new customer sales, rather than lifting the total volume and value of all closed sales.
But while marketers have always looked...
Published: Apr 21, 2021
