CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies not only to general managers, but also to lower-level P&L owners such as brand managers, category managers, channel managers, regional managers and even process and plant managers that must deliver growth in profitability....
Published: Mar 30, 2022
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce. By understanding what each channel offers and how they complement each other, advertisers can create a unified customer experience that achieves better results.
Drawing insights from Marin Software’s customer...
Published: Nov 11, 2021
Technology in media evolves quickly. Once seen as buzzwords, AI and machine learning (ML) are now crucial functions in a range of media workflows. For corporations in markets such as media and entertainment, education, and ad tech, AI/ML solutions such as AWS Media Intelligence can be especially and exceptionally valuable....
Published: Apr 06, 2022
Thank you for your interest in the AWS: Unmasking your organisation’s data problem eBook, bringing to light how AI and analytics can impact your business.
Published: Apr 06, 2022
Innovations in mobile computer vision technology mean everyday smart devices can be transformed into powerful hospital scanning solutions used by all health workers.
Accurate, real-time data capture is essential for delivering safe and efficient patient care. Scandit powered smart devices give healthcare providers...
Published: Apr 06, 2022
Creating a data strategy has become a top priority for most leading organizations. From developing new customer experiences to building new revenue streams, data can be a guiding light towards the right decisions.
Rahul Pathak, VP of Analytics at AWS, explores the concept of data-driven organizations and introduces...
Published: Apr 06, 2022
Access to robust, forward-looking portfolio data is the foundation of effective CPG portfolio management. However, many CPG companies often lack reliable processes to take regular inventory of their projects and, most importantly, the resource demands of these initiatives. Without a clear view and understanding of resource...
Published: Apr 04, 2022
Plan your route to commercial success, even when the road to revenue features some unexpected detours
In this age of constant market disruption, evolving corporate objectives, and unpredictable seller attrition, the road to revenue can be full of detours. Regardless of these difficulties, sales leaders must build...
Published: May 04, 2022
This eBook covers the six practical steps your organization can take to become data-driven and how other organizations are using data to better customer interactions, improve efficiency, and increase agility.
Published: May 09, 2022
Ad campaigns on retailers websites are becoming a major source of revenue for performance marketers—even more during the holiday season!
With more consumers purchasing online than ever, retail media is experiencing an even faster acceleration in its momentum. No doubt retail media is all the rage now as 2 out...
Published: Nov 11, 2021
This eBook covers the benefits of becoming data-driven and the three stages that will get you there. Organizations that are data-driven are reinventing themselves and leading transformation in their specific industries. For organizations to reinvent themselves, they need to be able to quickly get to the truth,...
Published: May 09, 2022
Few industries have changed more during the past decade than consumer packaged goods. In a landscape rocked by an economic crisis, rapid digitalization, and agile competitors bringing products to market quickly, CPG companies have been forced to re-evaluate their strategic innovation priorities.
Published: Mar 30, 2022
There are an infinite number of options sales leaders can pursue when building sales plans to achieve revenue goals. The challenge is figuring how to focus your finite-sized sales organization to give each seller the best advantage to hit their number, and deciding when – and how – to pivot when things aren’t...
Published: May 04, 2022
Thank you for your interest in the AWS: The power of data-driven enterprise eBook, giving you the edge over your competition. [Read eBook now]
Published: Apr 06, 2022
