Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything. Customers and businesses made the switch from in-person to online whilst customer behaviours changed rapidly. Customer expectations outpaced experiences companies could deliver and a new bar was set for expectations...
Published: Sep 27, 2021
Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms. This whitepaper explores key trends impacting email marketing, alongside what makes it unique and powerful. It also explores how you can make the most of data whilst building...
Published: Sep 24, 2021
Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships. In this guide, we’ll explore how you can provide the most relevant, personalized experiences to your customers. We will arm you with the best advice when considering key channels such as email, mobile...
Published: Sep 24, 2021
The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there is no going back to how things were. Deprived of the ability to visit physical stores and offices, customers turned to the contact centre and companies' websites to answer their queries. The agent role in the digital...
Published: Sep 27, 2021
This infographic explores the linear customer journey alongside today’s customer experience expectations. Leading CX experts will help you understand and integrate changing digital-first customer preferences to build relationships that last.
Download now and identify how you transform every experience throughout...
Published: Sep 27, 2021
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses were thrust five years forward in digital adoption. This guide will explore today’s new customer experience reality, how to succeed in today’s new reality, and how the path to differentiated CX is the contact...
Published: Sep 27, 2021
As web experiences have become richer and more targeted over the years, there’s been a persistent gap that just hasn’t been filled—namely, the ability to speak directly to each individual web visitor. As the name suggests, web messaging is designed to help brands reach people via the web, whether that’s...
Published: Sep 27, 2021
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to work from home or hybrid working models, which changed the entire flow of work as it became dependent on technology. As the contact centre is no longer one touchpoint in the customer journey, it fails without chain management....
Published: Sep 27, 2021
Today’s digital fluent customers have high expectations and are the least loyal of all groups. Great CX is the key to retaining digital-fluent customers who leave the moment their expectations aren’t met. Our concise guide to omnichannel will allow you to evaluate whether your system drives the seamless omnichannel...
Published: Sep 27, 2021
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact with them. Not only do customers want you to be as digital fluent as they are – they expect more personal service, too. To help you navigate the workforce changes...
Published: Sep 27, 2021
Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can help drive business growth.
Download now for access to the entire guide alongside key research that we at Braze have conducted.
Published: Sep 24, 2021
Leading Bank Stops Automated Fraud.
Banks and financial institutions focus on driving digital innovation to increase growth and provide the best experience for their account holders. But with an increase in online business and web traffic comes an increase in risk.
Read this case study to learn...
Published: May 06, 2021
One of your biggest opportunities to deliver a superior experience is through customer service, and traditional CRM just isn’t cutting it anymore. In this eBook, Farrell Hough, Senior VP Customer Workflow Products at ServiceNow, discusses the need for purpose-built customer engagement technology and processes that...
Published: Apr 01, 2021
Customer service is a very complex initiative for organisations.
As simple as it sounds to “just answer questions,” the speed at which new terms are introduced, the rise of new channels, and the nuances of implementing new solutions makes it almost impossible for those in charge to succeed. When...
Published: Jan 21, 2016
